Was wholemeal bread PROHIBITED by Anvisa? Understand the CONTROVERSY!

Is it true that wholemeal bread can no longer be sold in Brazil? Find out everything about Anvisa’s decision, which brought great controversy to consumers.

Have you ever stopped to think about what really makes whole grain bread a healthier option? Or better yet, when you choose wholemeal bread on the supermarket shelf, are you really taking home a 100% wholemeal product?

Recently, a new Anvisa regulation brought to light a discussion that promises to change the way we look at the labels of whole grain products. Was the sale of bread banned? Check out the answer below!

Was wholemeal bread banned? Credit: Reproduction.

Wholemeal bread vs. Regular Bread: What’s the Difference?

The main difference between wholemeal bread and normal bread lies in the type of flour used in its production.

Wholemeal bread is made with wholemeal flour, which includes the entire cereal grain, thus preserving more fiber, vitamins and minerals.

Normal, or refined, bread uses white flour, where the grain is refined, losing a large part of these nutrients.

See more: They can be quite crusty; Check out which signs Least like to spend

New Anvisa rules: What changes in whole grain products?

Last year, a new Anvisa regulation came into force that redefines what can be considered a complete product.

Now, for a product to proudly display the word "integral" on its label, it must contain at least 30% whole ingredients in its composition.

This percentage must be clearly highlighted on the packaging, ensuring more transparency for the consumer.

The health of Brazilians at stake

Whole foods are known for their slow absorption by the body, in addition to being rich in fiber.

These characteristics are beneficial for health, helping to control blood sugar levels and promoting a prolonged feeling of satiety.

With the new rules, it is expected that consumers will have a clearer idea of ​​what they are consuming, allowing them to make more informed and healthier choices.

The suitability period for wholemeal bread

Anvisa gave a deadline of April 22, 2024 for manufacturers to adapt to the new requirements. Products manufactured before this date can still be sold until the end of their expiration date.

For pasta made from flour, such as spaghetti or penne, the deadline extends a little longer, which means that we can still find products with the old labels on the shelves.

What is wholemeal bread in the new regulations?

According to the new regulations, foods containing cereals (such as wheat and corn) or pseudocereals (such as quinoa and buckwheat) that have not gone through the refinement process are considered whole foods.

This means that these ingredients retain their skins and, consequently, most of their fiber, vitamins and minerals.

Change in labels

In addition to the requirement of 30% whole ingredients, products that use the name "whole" on their labels must visibly display the total percentage of whole ingredients present. For liquid products, the expression "with whole grains" must be used.

Non-compliance with Anvisa’s new rules may result in penalties for manufacturers, including warnings, fines, product bans and even cancellation of licenses.

See more: End of year diet: these 10 foods will help you lose FAT

Who has already adapted?

Some brands have already adjusted their packaging to the new guidelines. For example, Nutrella brand bread replaced the term "100% wholemeal" with "100% natural", and a Bauducco sourdough bread now displays "36% wholemeal", in line with the standard.

These changes represent a significant advance in the way whole foods are presented and perceived by the public.

Transparency in labeling contributes to a more informed society, where consumers can make food choices based on clear and accurate information.

Post a Comment

Previous Post Next Post