More than R$10 billion in revenue this year

Carnival 2024: Find out how the biggest Brazilian party will generate more than R$10 billion in the country’s economy and promises to be an unforgettable spectacle.

Carnival, in addition to enchanting the hearts of Brazilians, also has a significant impact on the country’s economy.

Below, we will explore in detail how Carnival 2024 is set to exceed all expectations, generating an estimated revenue of more than R$10 billion.

Let’s examine how this spectacular festival influences the market, promotes tourism and stimulates income generation throughout Brazil. So, keep reading.

Party economy: Discover how Carnival 2024 will boost Brazilian revenue with surprising numbers. (Photo: Disclosure).

Carnival 2024 and the Brazilian economy

Carnival has always been a fundamental part of Brazilian culture, but it is in recent years that its economic contribution has been more prominent.

In 2023, after a period of restrictions due to the pandemic, Carnival was reborn with full force, generating revenue estimated at an incredible R$8.18 billion across the country, according to data from the National Confederation of Commerce of Goods, Services and Tourism (CNC).

However, projections for Carnival 2024 are even more impressive. In Rio de Janeiro, the main destination for foreign tourists during the carnival period, the party is expected to generate approximately R$4.5 billion.

Rio’s city hall states that Carnival is responsible for around a third of all economic activity in Brazil during this festive period.

Impact on other cities

In addition to Rio de Janeiro, other Brazilian cities also benefit immensely from Carnival.

Salvador, for example, famous for keeping the carnival tradition alive, hopes to attract more than 800 thousand tourists, which should generate revenue in excess of R$2 billion.

Not only city halls, but also private companies, recognize the potential of Carnival and seek to invest in this event.

São Paulo, in turn, will count on a significant investment from the beverage company Ambev, which allocated an impressive R$26.6 million to guarantee its presence at the party.

Opportunities beyond tourism

The influence of Carnival on the Brazilian economy is not limited to the tourism and commerce sector. The festival creates employment opportunities in a variety of sectors.

According to CNC estimates, more than 70,000 temporary jobs are expected to be created during the 2024 festivities, many of them with the potential to become permanent.

It is important to highlight that these opportunities are not restricted to traditional sectors, such as tourism and hotels.

Seamstresses, drivers, cleaning crews, samba school professionals and other workers play crucial roles behind the scenes at Carnival.

Carnival 2024 as a showcase for Brazil

In addition to its economic impact, Carnival also plays an important role in projecting Brazil’s image on the international stage.

Paula Sauer, professor of Economics at ESPM and specialist in Behavioral Economics, highlights the opportunity to show the world the country’s cultural richness, traditions and smart cities.

Carnival, therefore, serves as a platform to showcase "Brazil" to the world, highlighting its unique characteristics and cultural diversity.

The lives of those who live Carnival all year round

For many Brazilians, Carnival is not just a February celebration, but a lifestyle that lasts throughout the year.

Sabrina Ginga, social scientist, dancer and ambassador for the Salgueiro samba school, shares her personal story of dedication to Carnival.

Since childhood, Sabrina has had a special connection with the party, which has become part of her identity.

Sabrina reveals that, even without a fixed salary, Carnival contributes to her income through performances and dance classes.

She highlights that preparation for Carnival begins right after the previous year’s party and involves months of planning and intensive rehearsals.

Carnival as a symbol of resistance

Carnival, throughout its history, has become a symbol of resistance.

Originating in a complex colonial context, it incorporates influences from diverse cultures, including European, African and indigenous. This mix reflects the diversity and cultural richness of Brazil.

Professor Felipe Ferreira, from the Postgraduate Program in Art History at UERJ, highlights that resistance during Carnival can manifest itself in various ways, whether through freedom, laughter or the search for happiness, even in the face of adversity.

Skipping Carnival is an act of affirming the desire to be happy, regardless of social pressures, making the party a political space par excellence.

How not to get into debt at Carnival 2024?

For those who want to enjoy Carnival without compromising their finances, it is essential to plan and organize your expenses.

Strategies such as using "Cixinhas do Nubank" to separate money intended for the party can be an effective approach to keeping the budget under control.

Furthermore, financial security measures, such as "Street Mode", offered by the financial institution, can ensure that your fun at Carnival is safe and responsible.

Ultimately, the 2024 Carnival promises to be a milestone in Brazil’s economic history, with estimated revenue exceeding R$10 billion.

In addition to its financial impact, Carnival is a symbol of Brazilian culture and diversity, a showcase for the world and an expression of resistance.

So, get ready to experience the magic of Carnival and celebrate this unique festival that is part of the heart and soul of Brazil.

Read more: INSS gift reaches some retirees even before Carnival: find out if you are one of the lucky ones

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