Service can make in-app rides cheaper: Uber is scared!

We show you everything you need to know about the new service that has everything to make rides on transport apps cheaper!

The app-based transportation market in Brazil is about to undergo a major transformation. With the entry of new innovative services, the competitive scenario is intensifying, bringing more options and affordable prices to users.

This change promises to shake up the structures of consolidated companies like Uber, which now face the challenge of adapting to an increasingly dynamic and consumer-oriented environment. Check out more details below!

Service can make in-app rides cheaper: Uber is scared! Credit: Reproduction

Transport apps become a craze in Brazil

Apps like Uber and 99 have revolutionized the way we move around cities. Offering convenience, security and competitive prices, they have quickly become an essential part of the daily lives of millions of Brazilians.

However, as the market evolves, new strategies are being implemented to meet users’ growing demands for more flexible and economical services.

Cheapest rides on the 99Negocia app

One of the new features is the 99Negocia service, introduced by 99 in cities such as Rio de Janeiro and São Paulo. This service allows passengers and partner drivers to negotiate the price of rides directly in the app.

With a suggested price already available, users have the freedom to adjust the price, finding a balance between cost and availability. The model is very similar to the already popular BlaBlaCar.

This functionality is a strategic move that puts 99 in an advantageous position in the market, offering something that Uber does not yet have.

Uber finds new rivals

In addition to 99Negocia, Uber faces another challenge with the union of two rival forces: the Association of Application Drivers of São Paulo (AMASP) and StopClub.

These organizations joined together in a lawsuit against Uber, reinforcing competition and seeking better working conditions and safety for app drivers.

The collaboration between AMASP and StopClub is a clear example of how competition in the sector is evolving, with different stakeholders seeking to influence the market.

The Impact of Competition on Users

These changes represent a significant win for ride-hailing users. With the implementation of services like 99Negocia and increasing competitive pressure in the sector, consumers can expect lower prices and more personalized services.

This market evolution not only benefits passengers, but also encourages companies to continually innovate, improving the quality and efficiency of the services offered.

The entry of new services and the joining of forces against established giants like Uber marks the beginning of a new era for urban transport in Brazil.

With cheaper rides and greater flexibility of choice, consumers are at the center of this revolution, shaping the future of ride-hailing.

For companies like Uber, this means adapting quickly to market changes or facing the risk of losing relevance in an increasingly competitive and innovative landscape.

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