Apple and EU: Key meeting on NFC technology

Tim Cook, CEO of Apple, will meet next week with Margrethe Vestager, the antitrust chief of the European Union, in a context of disputes between Apple and the organization. This meeting, which will take place in San Francisco and Palo Alto, will focus on European competition policies and digital regulation.

Repercussions for Apple and NFC technology

In December, Apple proposed allowing Apple Pay rivals to access the iPhone’s NFC technology for contactless payments in the EU. This move seeks to resolve an antitrust dispute and avoid a fine. The European Commission is seeking opinions from competitors and customers before accepting the offer, indicating that this issue will be central to the meeting.

Competition in the digital sector is intensifying, with Apple and the EU debating access and control of key technologies such as NFC and digital platforms.

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Challenges in the EU: Taxation and digital laws

Additionally, Apple faces other challenges in the EU, including a $14 billion tax dispute. New EU regulations, such as the Digital Markets Act (DMA), classify big tech companies as "gatekeepers" and require them to open their services and platforms to other companies and developers. The DMA could force Apple to make substantial changes to how the App Store, FaceTime and Siri work in Europe, allowing, for example, the installation of third-party app stores and side-loading of apps.

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