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	<title>Plastic Axe &#187; News</title>
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	<link>http://www.plasticaxe.com</link>
	<description>For those about to virtually rock</description>
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		<title>New Music!</title>
		<link>http://www.plasticaxe.com/2011/02/18/new-music/</link>
		<comments>http://www.plasticaxe.com/2011/02/18/new-music/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 16:46:02 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=6410</guid>
		<description><![CDATA[Hey folks, in case you&#8217;re not following along on The Twitters, I wanted to let you know I&#8217;ve recorded and released three new songs. You can buy them at Bandcamp or iTunes &#8212; and they should be hitting Amazon soon. I hope you enjoy them. And if you like what you hear, you&#8217;ll probably want [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-6411" title="I like beer." src="http://www.plasticaxe.com/wp-content/uploads/2011/02/iLike_banner-W540.jpg" alt="Johnny High Ground" width="540" height="147" />Hey folks, in case you&#8217;re not following along on The Twitters, I wanted to let you know I&#8217;ve recorded and released three new songs. You can buy them at <a href="http://johnnyhighground.bandcamp.com/" target="_blank">Bandcamp</a> or <a href="http://click.linksynergy.com/fs-bin/stat?id=DNUQn128Uto&#038;offerid=146261&#038;type=3&#038;subid=0&#038;tmpid=1826&#038;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Falbum%252Florem-ipsum-single%252Fid421011162%253Fuo%253D4%2526partnerId%253D30" target="itunes_store">iTunes</a> &#8212; and they should be hitting Amazon soon. I hope you enjoy them. And if you like what you hear, you&#8217;ll probably want to follow <a href="http://twitter.com/HighGroundMusic" target="_blank">@HighGroundMusic</a> or visit <a href="http://www.johnnyhighground.com/" target="_blank">www.johnnyhighground.com</a> every now and then, because at some point I&#8217;ll forget to post something important here.</p>
<p>Thanks for listening.</p>
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		<title>I&#8217;m on a Podcast!</title>
		<link>http://www.plasticaxe.com/2011/01/12/im-on-a-podcast/</link>
		<comments>http://www.plasticaxe.com/2011/01/12/im-on-a-podcast/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 19:27:03 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=6369</guid>
		<description><![CDATA[Oh, hello there. No, I&#8217;m still on hiatus, but I thought you&#8217;d be interested to know that I guested on the most recent episode of The Rumble Pack podcast. We talked quite a bit about music games, so I suspect it will be relevant to your interests. You can learn, for example, how much I [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-6370" title="I liked it a lot, in fact." src="http://www.plasticaxe.com/wp-content/uploads/2011/01/Screen-shot-2011-01-12-at-2.24.33-PM-2_540.jpg" alt="The Rumble Pack" width="540" height="130" />Oh, hello there. No, I&#8217;m still on hiatus, but I thought you&#8217;d be interested to know that I guested on the <a href="http://www.therumblepack.com/2011/01/11/episode-172-and-the-award-goes-to-mr-mime-jr/" target="_blank">most recent episode</a> of <a href="http://www.therumblepack.com/" target="_blank">The Rumble Pack</a> podcast. We talked quite a bit about music games, so I suspect it will be relevant to your interests. You can learn, for example, how much I enjoyed Band Hero!</p>
<p>Have a listen, and enjoy!</p>
<p>[<a href="http://www.therumblepack.com/2011/01/11/episode-172-and-the-award-goes-to-mr-mime-jr/" target="_blank">Listen</a>]</p>
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		<slash:comments>1</slash:comments>
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		<title>It&#8217;s &#8220;Cyber Monday&#8221;!</title>
		<link>http://www.plasticaxe.com/2010/11/29/sticky-its-black-friday-week/</link>
		<comments>http://www.plasticaxe.com/2010/11/29/sticky-its-black-friday-week/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 13:11:32 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=6120</guid>
		<description><![CDATA[I really hate that term, I have to say. Nevertheless, here&#8217;s Amazon&#8217;s Cyber Monday page. Looks like there&#8217;s another music game going up today: One of the deals starting at 4:20 Pacific (7:20 Eastern) says &#8220;Rock out with John Lennon&#8217;s guitar.&#8221; And Rock Band 3 (game only) is still $40 at Amazon on 360 and [...]]]></description>
			<content:encoded><![CDATA[<p>I really hate that term, I have to say. Nevertheless, here&#8217;s <a href="http://www.amazon.com/b?ie=UTF8&amp;node=384082011&amp;tag=jrgugjhg-20" target="_blank">Amazon&#8217;s Cyber Monday</a> page. Looks like there&#8217;s another music game going up today: One of the deals starting at 4:20 Pacific (7:20 Eastern) says &#8220;Rock out with John Lennon&#8217;s guitar.&#8221; And Rock Band 3 (game only) is still <a href="http://amzn.to/hyDIVB" target="_blank">$40 at Amazon</a> on 360 and PS3, and $35 on Wii! To top that off, there are some pretty massive <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2Fs%3Fie%3DUTF8%26x%3D20%26ref_%3Dnb_sb_noss%26y%3D17%26field-keywords%3Dguitar%2520hero%26url%3Dsearch-alias%253Dvideogames&amp;tag=jrgugjhg-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=390957">Guitar Hero deals</a><img style="border: none !important; margin: 0px !important;" src="https://www.assoc-amazon.com/e/ir?t=jrgugjhg-20&amp;l=ur2&amp;o=1" border="0" alt="" width="1" height="1" /> at Amazon going on today, too. Whether you plan to pick any of those up, if you&#8217;re looking to buy <em>any</em>thing from Amazon, I sure would appreciate it if you&#8217;d use that link, since I get a small commission from anything you buy. But if you&#8217;re looking for something Amazon doesn&#8217;t have, check out the links below &#8212; and follow<a href="http://twitter.com/PlasticAxe" target="_blank"> @PlasticAxe</a> for up-to-the-minute deals!</p>
<p><a href="http://theherofeed.com/1862/amazon-explodes-with-cyber-monday-deals/" target="_blank">The Hero Feed&#8217;s Cyber Monday Roundup</a> | <a href="http://www.joystiq.com/tag/cyber-monday-2010/" target="_blank">Joystiq&#8217;s Cyber Monday Feed</a> | <a href="http://kotaku.com/5700678/these-gaming-deals-are-insane-+-cyber-monday-edition" target="_blank">Kotaku&#8217;s Cyber Monday Roundup</a></p>
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		<title>Viacom is Selling Harmonix</title>
		<link>http://www.plasticaxe.com/2010/11/11/viacom-is-selling-harmonix/</link>
		<comments>http://www.plasticaxe.com/2010/11/11/viacom-is-selling-harmonix/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 16:02:17 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Rock Band]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=6027</guid>
		<description><![CDATA[Holy cats, this was unexpected. News came out this morning from a Viacom earnings call that the media giant is &#8220;in talks with several buyers&#8221; to sell off Rock Band maker Harmonix. During the call, Viacom president and CEO Philippe Dauman also said that he expected the sale to be completed &#8220;expeditiously,&#8221; but offered no [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-854" title="\m/" src="http://www.plasticaxe.com/wp-content/uploads/2009/09/about-W540.jpg" alt="Harmonix" width="540" height="352" />Holy cats, this was unexpected. News came out this morning from a <a href="http://paidcontent.org/article/419-viacoms-dauman-harmonix-sale-is-about-focus-digital-dollars-not-dimes/" target="_blank">Viacom earnings call</a> that the media giant is &#8220;in talks with several buyers&#8221; to sell off Rock Band maker Harmonix. During the call, Viacom president and CEO Philippe Dauman also said that he expected the sale to be completed &#8220;expeditiously,&#8221; but offered no further details on potential buyers, pricing, or basically anything.</p>
<p>Harmonix themselves have commented only briefly, with communications manager John Drake posting the following <a href="http://www.rockband.com/forums/showthread.php?208088-Response-to-Questions-about-Viacom-Selling-Harmonix" target="_blank">in the forums</a>:</p>
<blockquote><p>This morning’s announcement does not affect the ongoing work at the studio as we continue to support our existing franchises, Rock Band and Dance Central. As stated earlier, Viacom is in discussions with several potential buyers and will continue to fully support the business until a sale is completed.</p></blockquote>
<p><strong>UPDATE: </strong>Here&#8217;s another quote from Drake in the forums:</p>
<blockquote><p>Regarding potential publishers, it’s premature to discuss specific  publishers at this time, though we look forward to working with Viacom  to find the best home for our studio. Please keep speculation about that  to a minimum in this conversation.</p>
<p>Many of you have asked about DLC. To be clear, our earlier statement  that we will continue to support our existing franchises holds true and  work at the studio is not affected by this announcement. RB DLC will  continue unabated.  We’re excited to confirm that The BeeGees are our  next DLC pack.</p>
<p>Some of you have been chiming in about our different partners and what  this announcement means for [the Fender Squier/Mad Catz Hardware/EA  Distribution]. Those partnerships are unaffected by this announcement  with regards to existing titles.</p>
<p>Most importantly, the Rock Band and Dance Central will continue to be  worked on at Harmonix for the foreseeable future. We’re not leaving them  behind.</p></blockquote>
<p>Of course I&#8217;ll update as more info comes in. But until then, consider this your discussion and speculation thread.</p>
<p>I&#8217;ll start by saying that although this may sound like a big scary deal, the ultimate effect when it comes to us consumers is probably going to be pretty negligible. The association with MTV probably helped Rock Band secure some music licenses at the very beginning, but the franchise is very much its own brand now and is likely to do just fine wherever Harmonix ends up. As for where that might be&#8230;my strong suspicion is EA, simply because Harmonix has had a distribution relationship with EA in the past, and because EA is a huge company that seems to let acquired studios do what they do with little interference from above. (See BioWare for a recent example.)</p>
<p>How about you?</p>
<p>[<a href="http://paidcontent.org/article/419-viacoms-dauman-harmonix-sale-is-about-focus-digital-dollars-not-dimes/" target="_blank">Read</a>, via <a href="http://twitter.com/toymachinesh/statuses/2719620498718720" target="_blank">@toymachinesh</a>]</p>
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		<slash:comments>8</slash:comments>
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		<title>Expect Music Games to Get a Sudden, Mysterious Revenue Boost This Month</title>
		<link>http://www.plasticaxe.com/2010/10/21/expect-music-games-to-get-a-sudden-mysterious-revenue-boost-this-month/</link>
		<comments>http://www.plasticaxe.com/2010/10/21/expect-music-games-to-get-a-sudden-mysterious-revenue-boost-this-month/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 15:02:59 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=5884</guid>
		<description><![CDATA[I&#8217;ve talked before about how all those reports of the music-game genre being in sharp decline are missing a big part of the picture &#8212; namely DLC purchases and non-bundled hardware sales. But it looks like that&#8217;s going to be changing this month, thanks to a new report being debuted by industry sales tracker NPD. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-2161" title="Do I have to come right flat out and tell you everything?" src="http://www.plasticaxe.com/wp-content/uploads/2009/10/rbmoney.jpg" alt="Rock Band Money" width="540" height="131" />I&#8217;ve <a href="http://www.plasticaxe.com/2009/12/21/oh-look-the-sky-is-falling-again/">talked</a> <a href="http://www.plasticaxe.com/2009/08/03/monday-musing-are-music-games-doomed/">before</a> <a href="http://www.plasticaxe.com/2010/01/22/another-look-at-2009-sales/">about</a> how all those reports of the music-game genre being in sharp decline are missing a big part of the picture &#8212; namely DLC purchases and non-bundled hardware sales. But it looks like that&#8217;s going to be changing this month, thanks to a new report being debuted by industry sales tracker NPD.</p>
<p>From <a href="http://www.gamasutra.com/view/news/31084/NPD_New_StatReporting_Policy_Important_Step_For_Industry.php" target="_blank">Gamasutra</a>:</p>
<blockquote><p>NPD this month will release a new report, &#8220;Games Industry: Total Consumer Spend,&#8221; which will attempt to give a bigger picture of how much the games industry makes by including such non-retail business models, along with physical retail data.</p>
<p>&#8220;Since new physical sales at retail have been down for some months now, the news that the industry is beleaguered has been widely covered, and it has caused unnecessary angst for many,&#8221; [NPD analyst Anita] Frazier said.</p>
<p>NPD reported last week that combined digital, used and rental game sales were between $2.6 and $2.9 billion for the first half of the year, in addition to the $3.7 billion spent at physical retail on new games, hardware and accessories for the period.</p></blockquote>
<p>Did you catch that? The revenue NPD hasn&#8217;t been reporting so far is somewhere around three quarters as much as what they <em>have</em> been reporting. Hopefully this new report will also take a more sensible approach to reporting things like individually-packaged guitar controllers and other music-game accessories.</p>
<p>[<a href="http://www.gamasutra.com/view/news/31084/NPD_New_StatReporting_Policy_Important_Step_For_Industry.php" target="_blank">Read</a>, via <a href="http://www.joystiq.com/2010/10/20/new-npd-report-to-factor-in-digital-used-mobile-and-rental-sal/" target="_blank">Joystiq</a>]</p>
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		<title>Xbox 360 Fall Dashboard Update to Make Multi-Instrument Rocking Easier</title>
		<link>http://www.plasticaxe.com/2010/10/11/xbox-360-fall-dashboard-update-to-make-multi-instrument-rocking-easier/</link>
		<comments>http://www.plasticaxe.com/2010/10/11/xbox-360-fall-dashboard-update-to-make-multi-instrument-rocking-easier/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 16:33:33 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=5799</guid>
		<description><![CDATA[Here&#8217;s a neat little addition coming with the upcomign Xbox 360 dashboard update, according to Game Informer: [Microsoft is] adding the ability to sign-out profiles on other controllers in the sign-in UI within the Guide. This is especially useful when playing games like Rock Band. This frustrates me all the time when I want to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-5800" title="I also like that avatars are getting more realistic proportions." src="http://www.plasticaxe.com/wp-content/uploads/2010/10/new360dash-W540.jpg" alt="Xbox 360 Dashboard Update" width="540" height="289" />Here&#8217;s a neat little addition coming with the upcomign Xbox 360 dashboard update, according to <a href="http://gameinformer.com/b/news/archive/2010/10/09/eight-little-things-you-may-not-have-known-about-the-xbox-360-fall-update.aspx" target="_blank">Game Informer</a>:</p>
<blockquote><p>[Microsoft is] adding the ability to sign-out profiles on other controllers in the sign-in UI within the Guide. This is especially useful when playing games like Rock Band.</p></blockquote>
<p>This frustrates me all the time when I want to switch from guitar to drums or vice versa; I always manage to forget to sign out until <em>after</em> I&#8217;ve already turned off the controller. Certainly not a revolutionary feature, but a welcome one.</p>
<p>Hit the Read link for more details about the update.</p>
<p>[<a href="http://gameinformer.com/b/news/archive/2010/10/09/eight-little-things-you-may-not-have-known-about-the-xbox-360-fall-update.aspx" target="_blank">Read</a>]</p>
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		<title>And Now for Something (Somewhat) Different</title>
		<link>http://www.plasticaxe.com/2010/10/04/and-now-for-something-somewhat-different/</link>
		<comments>http://www.plasticaxe.com/2010/10/04/and-now-for-something-somewhat-different/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 21:58:38 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=5759</guid>
		<description><![CDATA[You longtime readers may have noticed that posting has been at something of a minimum around here lately. There&#8217;s a reason for that: I&#8217;ve been spending a bit of time working on another project. Some of you may know that I&#8217;m a musician myself. I used to play bass and sing for a punk band [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-5760" title="Warning: Shameless plug incoming" src="http://www.plasticaxe.com/wp-content/uploads/2010/10/iLike_banner-W540.jpg" alt="Johnny High Ground" width="540" height="147" />You longtime readers may have noticed that posting has been at something of a minimum around here lately. There&#8217;s a reason for that: I&#8217;ve been spending a bit of time working on another project.</p>
<p>Some of you may know that I&#8217;m a musician myself. I used to play bass and sing for a punk band here in Cleveland called <a href="http://www.last.fm/music/+noredirect/Whatever..." target="_blank">whatever&#8230;</a> (I know, shut up), and after leaving the band I embarked on my own musical odyssey under the name <a href="http://www.johnnyhighground.com/" target="_blank">Johnny High Ground</a>.</p>
<p>In the mid-&#8217;00s I sort of fell off that wagon, though, due to work schedule and time constraints and not knowing anybody in San Francisco I could play with.</p>
<p>But now, dammit, I&#8217;m getting back on.</p>
<p>I&#8217;ve redesigned and relaunched <a href="http://www.johnnyhighground.com/" target="_blank">johnnyhighground.com</a>, and put a hefty chunk of my older material up for sale on <a href="http://click.linksynergy.com/fs-bin/stat?id=DNUQn128Uto&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fartist%252Fjohnny-high-ground%252Fid392651028%253Fuo%253D4%2526partnerId%253D30" target="itunes_store">iTunes</a>. With the exception of three tunes recorded with a live band in &#8217;01, these are all songs I&#8217;ve written, performed, and recorded entirely by myself.</p>
<p>And that&#8217;s just the beginning. First off, those same songs should be up for sale at Amazon any day now. Once that happens, I&#8217;ll probably put the rest of my current catalog up for sale as well. And then: new tunes! I&#8217;ve got a backlog of songs that I&#8217;ve been dying to record for years, and I&#8217;m trying to trick myself into getting motivated to put them down for posterity at last.</p>
<p>I&#8217;m hoping to get some live performances in, too, one of these days. But it&#8217;s been years since I took the stage, so I plan to start small.</p>
<p>The one downside to all this: Thanks to an epic hard-drive disaster in &#8217;05, I no longer have the masters to any of these old songs &#8212; which means I can&#8217;t get anything up on RBN until I record something new, or re-record the old tunes. (There&#8217;s a faint chance my pal John Davison may have some of my masters lying around on an old hard drive, since he was having fun remixing a few of my tunes for awhile, but that&#8217;s a very long shot.) But an RBN release is definitely in the cards, sooner or later.</p>
<p>Anyway, I&#8217;d love it if you&#8217;d head over to <a href="http://www.johnnyhighground.com/" target="_blank">johnnyhighground.com</a> and check out the songs. And it would mean a great deal to me if you&#8217;d help spread the word about this musical endeavor. The great thing about having sat on these songs for so long is that the tools for spreading the word about new music have gotten much more widespread and powerful since I&#8217;ve been away. And you&#8217;ll find lots of those tools at the site.</p>
<p>Thanks for indulging me. I look forward to hearing what you think.</p>
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		<slash:comments>5</slash:comments>
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		<title>And the Winner Is&#8230;</title>
		<link>http://www.plasticaxe.com/2010/09/01/and-the-winner-is/</link>
		<comments>http://www.plasticaxe.com/2010/09/01/and-the-winner-is/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:48:43 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=5526</guid>
		<description><![CDATA[Judging from the site stats, plenty of you hunted for the birthday cake in Plastic Axe&#8217;s one-year-anniversary contest. But the number of entrants who correctly located and identified it was just a fraction of those who looked: nine! That&#8217;s right, nine! Which meant that each contestant had a one-in-nine chance of winning the Omega GM-1. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-5470" title="It's hard to overstate my satisfaction." src="http://www.plasticaxe.com/wp-content/uploads/2010/08/portal-cake-W540.jpg" alt="Happy Birthday" width="540" height="294" />Judging from the site stats, plenty of you hunted for the birthday cake in Plastic Axe&#8217;s <a href="http://www.plasticaxe.com/2010/08/25/plastic-axe-is-a-year-old-today-lets-have-a-contest/">one-year-anniversary contest</a>. But the number of entrants who correctly located and identified it was just a fraction of those who looked: nine! That&#8217;s right, nine! Which meant that each contestant had a one-in-nine chance of winning the <a href="http://www.plasticaxe.com/2010/03/04/plastic-axe-exclusive-review-of-the-omega-gm-1/">Omega GM-1</a>.</p>
<p>I headed to Random.org this morning to get a truly random number from one to nine, and the result was eight. And the eighth person to correctly respond was&#8230;</p>
<p><a href="http://twitter.com/S4VN01" target="_blank">Ryan Allen</a>, of Dryden, Michigan.</p>
<p>Congrats, Ryan! You&#8217;ll be receiving your GM-1 very soon. And thanks to all who entered. I may run more scavenger hunts like this in the future&#8230;though I think next time I&#8217;ll drop a hint or two so we get a bigger pool of potential winners.</p>
<p>Oh, and if you&#8217;re wondering? The birthday cake is <a href="http://www.plasticaxe.com/2009/09/23/lets-discuss-stuff/#comment-279">here</a>.  Thanks for playing!</p>
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		<title>Bands: Learn How to Promote via RBN and Beyond</title>
		<link>http://www.plasticaxe.com/2010/08/26/bands-learn-how-to-promote-via-rbn-and-beyond/</link>
		<comments>http://www.plasticaxe.com/2010/08/26/bands-learn-how-to-promote-via-rbn-and-beyond/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:39:44 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Rock Band Network]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=5479</guid>
		<description><![CDATA[The Rock Band Zine has posted the long-awaited second half of an interview with RBN and communications manager John Drake, and it includes a hell of a lot of great advice for bands looking to promote themselves &#8212; not just on the Rock Band Network, but in Real Life, too. Like this bit: [T]hough it [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-5480" title="Ah, PAX East memories!" src="http://www.plasticaxe.com/wp-content/uploads/2010/08/flyers-W540.jpg" alt="Flyers" width="540" height="219" />The <a href="http://www.rockband.com/zine/drake-on-rbn-2" target="_blank">Rock Band Zine</a> has posted the long-awaited second half of an interview with RBN and communications manager John Drake, and it includes a hell of a lot of great advice for bands looking to promote themselves &#8212; not just on the Rock Band Network, but in Real Life, too. Like this bit:</p>
<blockquote><p>[T]hough it sounds WICKED UNCOOL TO SAY IT, build your band&#8217;s brand! It sounds &#8220;markety&#8221; and not genuine, but here&#8217;s all it means – pick a band name, get an artsy friend with a camera to take your picture, get an artsy friend with a pen or a computer to make you a not stupid logo, and start using that name/photo/logo wherever you can! If fans can associate your awesome music with a set of faces and a style of art, it&#8217;ll make them that much more aware of what you&#8217;re trying to do. And then you can make t-shirts and stickers and buttons and all the &#8220;stuff&#8221; that bands get to make other than music.</p></blockquote>
<p>There&#8217;s a lot more smart advice in the article, all from a guy with a lot of experience both in PR and in a band, and you would be wise to pay attention if you&#8217;re looking to get the word out about your music.</p>
<p>I&#8217;d add two things that John doesn&#8217;t mention, though:</p>
<p>First, <strong>pick an original band name</strong>. This also may sound &#8220;wicked uncool,&#8221; but in the age of the internet it&#8217;s important to choose a name that can be Googled easily. (And note that punctuation and added spaces are pretty much ignored by Google at the moment, so for example, &#8220;<a href="http://www.myspace.com/atomatomtroy" target="_blank">a t o m</a>&#8221; and &#8220;<a href="http://www.myspace.com/jacknyc" target="_blank">J.A.C.K.</a>&#8221; are absolute <em>bitches</em> to find. You don&#8217;t need to go too far in the &#8220;<a href="http://en.wikipedia.org/wiki/Iwrestledabearonce" target="_blank">iwrestledabearonce</a>&#8221; direction, but be thinking about whether your potential fans will be able to find you.)</p>
<p>And second: For the love of all that is holy, <strong>get your music up on Amazon and iTunes</strong>. Amazon, at least, is really, really easy to do yourself; and there are a number of services to help you get your stuff up on iTunes. Yes yes, I know, these big corporate monstrosities are far from the indie ideal. But they&#8217;re also the two biggest purveyors of music around right now. For a lot of people, if you&#8217;re not up on at least one of those two sites, you basically don&#8217;t exist.</p>
<p>Anyone have any other advice for bands looking to spread the word?</p>
<p>[<a href="http://www.rockband.com/zine/drake-on-rbn-2" target="_blank">Read</a>]</p>
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		<title>Plastic Axe is a Year Old Today! Let&#8217;s Have a Contest!</title>
		<link>http://www.plasticaxe.com/2010/08/25/plastic-axe-is-a-year-old-today-lets-have-a-contest/</link>
		<comments>http://www.plasticaxe.com/2010/08/25/plastic-axe-is-a-year-old-today-lets-have-a-contest/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:37:08 +0000</pubDate>
		<dc:creator>Joe Rybicki</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.plasticaxe.com/?p=5466</guid>
		<description><![CDATA[Has it been a year already? Good heavens, it has. On August 25, 2009, I officially launched Plastic Axe; I had populated it with some content before then, but it was one year ago today that I officially flipped the switch and spread the word. It&#8217;s been an interesting time, I&#8217;ll tell you. But I [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-5470" title="It's hard to overstate my satisfaction." src="http://www.plasticaxe.com/wp-content/uploads/2010/08/portal-cake-W540.jpg" alt="Happy Birthday" width="540" height="294" />Has it been a year already? Good heavens, it has. On August 25, 2009, I officially launched Plastic Axe; I had populated it with some content before then, but it was one year ago today that I officially flipped the switch and spread the word. It&#8217;s been an interesting time, I&#8217;ll tell you.</p>
<p>But I don&#8217;t want to get all maudlin and reflective; I want to celebrate! So let&#8217;s have us a little giveaway.</p>
<p>Well, perhaps not quite so little: I&#8217;ve decided to give away the <a href="http://www.omegamusictechnology.com/products/omega-gm-1-system" target="_blank">Omega GM-1</a> that I <a href="http://www.plasticaxe.com/2010/03/04/plastic-axe-exclusive-review-of-the-omega-gm-1/">reviewed</a> back in March. If you&#8217;re not familiar with the product, it&#8217;s a set of sensors that allow you to connect a real, actual drum set to a Guitar Hero kit &#8212; or a MadCatz portable Rock Band kit with an optional adapter, not included &#8212; so that you can play <em>real</em> drums in your music game of choice.</p>
<p>Now, this unit retails for $250, so I&#8217;m not going to make it terribly easy to win this. You&#8217;ll have to invest a bit of time and have a bit of luck. You&#8217;ll also, I&#8217;m afraid, have to live in the U.S., or have an address in the U.S. that I can send this to; I&#8217;m not going to be able to deal with international shipping for this one. Aside from that one caveat, though, anyone can win. You&#8217;ll find all the details after the break.&nbsp;<a href="http://www.plasticaxe.com/2010/08/25/plastic-axe-is-a-year-old-today-lets-have-a-contest/">Continue reading →</a></p>
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