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And the Winner Is…

Happy BirthdayJudging from the site stats, plenty of you hunted for the birthday cake in Plastic Axe’s one-year-anniversary contest. But the number of entrants who correctly located and identified it was just a fraction of those who looked: nine! That’s right, nine! Which meant that each contestant had a one-in-nine chance of winning the Omega GM-1.

I headed to Random.org this morning to get a truly random number from one to nine, and the result was eight. And the eighth person to correctly respond was…

Ryan Allen, of Dryden, Michigan.

Congrats, Ryan! You’ll be receiving your GM-1 very soon. And thanks to all who entered. I may run more scavenger hunts like this in the future…though I think next time I’ll drop a hint or two so we get a bigger pool of potential winners.

Oh, and if you’re wondering? The birthday cake is here.  Thanks for playing!

Bands: Learn How to Promote via RBN and Beyond

FlyersThe Rock Band Zine has posted the long-awaited second half of an interview with RBN and communications manager John Drake, and it includes a hell of a lot of great advice for bands looking to promote themselves — not just on the Rock Band Network, but in Real Life, too. Like this bit:

[T]hough it sounds WICKED UNCOOL TO SAY IT, build your band’s brand! It sounds “markety” and not genuine, but here’s all it means – pick a band name, get an artsy friend with a camera to take your picture, get an artsy friend with a pen or a computer to make you a not stupid logo, and start using that name/photo/logo wherever you can! If fans can associate your awesome music with a set of faces and a style of art, it’ll make them that much more aware of what you’re trying to do. And then you can make t-shirts and stickers and buttons and all the “stuff” that bands get to make other than music.

There’s a lot more smart advice in the article, all from a guy with a lot of experience both in PR and in a band, and you would be wise to pay attention if you’re looking to get the word out about your music.

I’d add two things that John doesn’t mention, though:

First, pick an original band name. This also may sound “wicked uncool,” but in the age of the internet it’s important to choose a name that can be Googled easily. (And note that punctuation and added spaces are pretty much ignored by Google at the moment, so for example, “a t o m” and “J.A.C.K.” are absolute bitches to find. You don’t need to go too far in the “iwrestledabearonce” direction, but be thinking about whether your potential fans will be able to find you.)

And second: For the love of all that is holy, get your music up on Amazon and iTunes. Amazon, at least, is really, really easy to do yourself; and there are a number of services to help you get your stuff up on iTunes. Yes yes, I know, these big corporate monstrosities are far from the indie ideal. But they’re also the two biggest purveyors of music around right now. For a lot of people, if you’re not up on at least one of those two sites, you basically don’t exist.

Anyone have any other advice for bands looking to spread the word?

[Read]

Plastic Axe is a Year Old Today! Let’s Have a Contest!

Happy BirthdayHas it been a year already? Good heavens, it has. On August 25, 2009, I officially launched Plastic Axe; I had populated it with some content before then, but it was one year ago today that I officially flipped the switch and spread the word. It’s been an interesting time, I’ll tell you.

But I don’t want to get all maudlin and reflective; I want to celebrate! So let’s have us a little giveaway.

Well, perhaps not quite so little: I’ve decided to give away the Omega GM-1 that I reviewed back in March. If you’re not familiar with the product, it’s a set of sensors that allow you to connect a real, actual drum set to a Guitar Hero kit — or a MadCatz portable Rock Band kit with an optional adapter, not included — so that you can play real drums in your music game of choice.

Now, this unit retails for $250, so I’m not going to make it terribly easy to win this. You’ll have to invest a bit of time and have a bit of luck. You’ll also, I’m afraid, have to live in the U.S., or have an address in the U.S. that I can send this to; I’m not going to be able to deal with international shipping for this one. Aside from that one caveat, though, anyone can win. You’ll find all the details after the break. Continue reading →

Starpower Podcast is Live!

Starpower PodcastHey, remember that podcast I mentioned a couple weeks ago? It’s now up, live and in charge, for your listening pleasure, and runs an astonishing two-plus hours! Head over to the official site to grab yourself some sweet, sweet music-game chat.

Power Gig Dumps Fake Guitars into Real Volcano

Power Gig Guitar PromotionWell, it’s an attention-getter, you have to give them that. The folks at Power Gig have elected to advertise the superiority of playing music games on a real, stringed guitar by collecting a huge payload of what appear to be off-brand guitar controllers, taking them up in a plane, and dumping them into a volcano.

See the whole video right here:

I guess now we now know where Acclaim’s PR staff ended up.

[thanks to Simon for the HOT TIP]

13 Tracks Revealed for Power Gig: Rise of the SixString

Power Gig: Rise of the SixStringDon’t get ready to dismiss that other music game coming out this year just yet. IGN has just posted videos highlighting some of the tracks from the upcoming Power Gig, and as goofy as the game may look…well, see for yourself:

The Academy Is… His Girl Friday His
Bad Religion I Want to Conquer the World I
The Black Keys Strange Times Strange
Black Sabbath The Devil Cried The
The Get Up Kids Martyr Me Martyr
Mastodon Crack The Skye Crack
Mutemath Chaos Chaos
New Found Glory Listen to Your Friends Listen
Paramore Ignorance Ignorance
Queens of the Stone Age You Think I Ain’t Worth a Dollar, but I Feel Like A Millionaire You
Superdrag Aspartame Aspartame
Surfer Blood Swim Swim
Three Days Grace Break Break

I have to say this is a pretty impressive lineup, featuring some deep cuts from some fairly big-time bands. Whatever else you want to say about Power Gig, you can’t say they’re not putting a lot of effort into securing a solid setlist.

Check out a playlist of all 13 songs after the break, and the gameplay videos at IGN by clicking the Read link.

[Read, via @murdoc129]

Continue reading →

Hear Me! On the Starpower Podcast, I Mean. Live Tonight at 8:00 Eastern.

Starpower PodcastThe fellows over at Starpower, the Official ScoreHero Podcast, have put together a cast of miscreants and rogues for their latest effort, including Dan at Activision’s One of Swords blog, Tommy at RockBandAide, and me. Of here.

We’ll be recording starting at 8:00 pm Eastern (that’s 5:00 Pacific), and get this: You can tune in live to hear us “umm” and “uhh” without a net, by hitting the Starpower Live Ustream feed. I promise not to embarrass you.