Dan Rosensweig, former CEO of Activision’s Guitar Hero division, has stepped down to become president and CEO of Chegg, a rental site for school textbooks, says GamesBeat. As hinted in the screen cap from CNBC above, Chegg is aiming to basically be a Netflix for textbooks: Students order books, use them, and then return them for free.

Asked by CNBC why he left Activision, he replied, “This is just one of those rare opportunities where you can be in an industry that helps American families and students…it’s an opportunity to build a great franchise.”

David Haddad, chief operating officer of the Guitar Hero business, will take over the division.

Looking at the position he’s taken and the growth of the company, I wouldn’t read too much into this move regarding Guitar Hero’s health; chances are Rosensweig just saw an opportunity to get in on the ground floor of a growing company. And Dan Amrich over at Activision’s recently opened community-relations blog One of Swords has emphatically stated that Rosensweig was not fired. Of course, I know that won’t stop the conspiracy theories from flowing. Can you do me a favor and share the juicy ones in comments? I love the industry gossip.

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