I can’t resist the You Rock Guitar. It’s a hypnotic confluence of music, games, and technology that I just can’t seem to look away from.

On the chance you’re like me, here are a few more videos of the guitar in action. First is another demo from CES, similar to the one I posted last week, but with a few new bits. (Including a demo of finger-tapping, yes!)

Here’s one from the NAMM Show last week, courtesy of G4; coverage starts almost exactly at the 2:00 mark.

And after the break, a couple more in-house demos showing almost entirely Beatles Rock Band gameplay, with a couple different playing styles.

The thing I’m still wondering is if you can essentially fret a chord across different strings and have the game properly recognize it — that is, if the game’s asking for a red-blue-orange chord, can you fret red on the G-string, blue on the B, and orange on the high E? I’d assume you can based on these demos, and the videos show evidence of strumming across all the strings and playing on different individual strings, but I have yet to see actual chording in action.

In any event, these have got me jonesing even more to try this myself. This’ll teach me to skip CES.