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Variety: Games are Saving the Music Business


2162038913_91b38ffdb0_b-540Variety posted a fascinating article last Friday about the impact of music games on the music industry as a whole. Among the more interesting tidbits:

[Music games] have helped mute a devastating slump in sales for the music biz…An Aerosmith-branded version of “Guitar Hero” increased the band’s catalog sales by 40% following the game’s release. For individual songs, that can be much higher, with “Guitar Hero” having boosted sales for a track by an average up to 300%, according to Zach Horowitz, prexy [sic] and chief operating officer of Universal Music Group, the industry’s biggest record label. Weezer’s “My Name Is Jonas” surged 1,000% in the weeks following “Guitar Hero III: Legends of Rock.”

Check out the full article for a nice overview of the impact music games are having from a business perspective.

[Read | image: http://www.flickr.com/photos/letfunbegin/ / CC BY 2.0 ]

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